Our Team

Victoria Jeffs

MSc, Neuroscience & Psychology of Mental Health
President & CEO, Core Purpose

Victoria has a personal motto: “If it’s not life-changing, it’s not worth it” which is exactly how she lives her own life. 

It’s because of her life motto that she developed a deep desire to understand Purpose in Life because she knows that Purpose is not only a basic human need, but also truly the game changer. She realized that Purpose is not just about doing something that feels good, but it is designed to solve a community/social problem. She believes that everyone is born with a Purpose and must ask themselves, “What bothers me the most?” Because the problem that bothers you the most is the problem you were born to solve. Solving a problem that makes the world easier and better for us all: That’s PURPOSE.

Using Neuroscience as the foundation to understand how the brain’s neural mechanisms govern our pursuit of Purpose, she has authored and taught corePurpose1.0, corePurpose2.0 & coreKids. These focus on discovering meaning and purpose, while using techniques to provide neuroprotective factors that can enhance and strengthen not only the mind and body, but Purpose in each person’s life.

For over 15 years, Victoria has been asked to speak and train people globally including by organizations such as the UNHCR where her work impacted the lives of many refugees who were fleeing Afghanistan, Ethiopia, Eritrea, and Syria. She has been invited to speak and deliver her programs in the United Kingdom, Slovakia, South Korea (to teach North Korean defectors) Philippines, Mauritania, Japan, China, Taiwan, Bangladesh, Malaysia, Hong Kong, Singapore, Thailand, Bulgaria, and Mongolia.

She has also taught at Colorado Springs Leadership Institute and has provided professional development in the private sector.

Currently her organization is embedding her training programs into the Educational Sector, Rescue Missions, and Prisons as well as organizations including Parents Challenge and the Department of Human Services.

Her educational career includes a BA in Psychology (Honours) and an MSc in Neuroscience and Psychology of Mental Health (Honours) from King’s College London. Leadership training includes the Center for Creative Leadership (CCL) and training certification for Situational Leadership.

Her work has been translated into 14 languages and is taught in over 22 countries.

In her free time, Victoria plays the violin with her very British husband, Graham and lives in Black Forest, Colorado enjoying her small zoo of animals. Her daughter is married and lives in Colorado.

  • Betsy Brown (Chairman of the Board)

    Betsy is the co-founder and holistic coach at Exponential Impact (XI), an incubator/accelerator focused on companies with emerging technologies. The programs offered by XI are focused on leadership and character development. Betsy also is a principal at Thrivers Leadership Institute, focused on providing transformational leadership content, tools, and mentoring. Additionally, Betsy serves as co-president of Thrivers Foundation.

    Betsy is co-founder of The Classical Academy, the largest Colorado charter school with over 3,500 students k-12. She then became the Director of Character and Culture for this school, which has been rated as the top high school in Colorado. Betsy specialized in developing character curriculum for students and teachers, overseeing mentorship programs, and creating a healthy culture for students and teachers using a positive psychology framework.

    Formerly, Betsy was a therapist in private practice, and has expertise in how to create healthy and positive team dynamics.

    Betsy graduated cum laude from Wake Forest University with a degree in English, and then from University of North Carolina at Chapel Hill with a M.Ed. in counseling. Through the years, Betsy has completed conflict resolution and mediation training from the Colorado Bar Association; Restorative Justice training through the RJ Council of Colorado; The Science of Happiness course through Berkley’s Greater Good Science center; Birkman assessment certification; Enneagram Certification through Integrative 9; Mindfulness Based Stress Reduction (MBSR) training; Myers-Briggs certification; and Yoga teacher certification through Yogafit. Betsy also completed Positive Psychology Practitioners Certification through the School of Positive Transformation.

    Betsy serves on multiple boards, including Character and Leadership Council at Wake Forest University and the Institute for Cultural Evolution. Betsy also is the Chair of the Board of Core Purpose LLC.

    Betsy is passionate about helping people thrive and flourish in life.

  • Larry Yonker (Principal)

    Larry has a combined 45 years in business & non-profit leadership.

    Larry retired as President/CEO at Springs Rescue Mission serving those citizens who are struggling with mental illness, addiction or find themselves Homeless in our community. Under his leadership and partnering with the City of Colorado Springs, Yonker built a 14-acre Homeless Resource Campus called the Community of Hope. This includes: a 65-unit Permanent Supportive Housing Apartments, Mental Health, Physical Health, Individual Outpatient Addiction Services, Residential Addiction Program, and sober transitional housing.

    He previously served as Executive Director of Development & Marketing for Compassion International, where he worked for nearly a decade helping them grow from 40 million and less than 100 employees to over 120 million and 450 employees. He also served two terms on the Board of Citygate Network (300-member association of Rescue Missions across North America).

    Larry worked for 16 years in the information technology industry, serving as a Regional Director of Unisys Corporation and has a BS, Business and Managerial Economics from Colorado State University Pueblo.

  • Vance Brown (Principal)

    Vance has over 30 years of experience as an entrepreneur, CEO and lawyer. Currently Vance is co-founder and Executive Elder at Thrivers Leadership Institute (Thrivers.com). Vance also is co-founder and executive director at an accelerator for entrepreneurs called Exponential Impact (Exponentialimpact.com).

    Until the end of 2020 Vance was the CEO of the National Cybersecurity Center (NCC). Founded in 2016 by then Governor John Hickenlooper, the NCC is a cybersecurity think-tank that is getting global recognition. Vance also is co-founder of The Classical Academy, the largest K-12 charter school in Colorado.

    Vance was co-founder and CEO of Cherwell Software from its inception in 2004 until 2017. In 2014 Cherwell was recognized as one of the 101 fastest growing companies in North America (tied with LinkedIn) by Deloitte's Fast 500. In 2015 Cherwell was Colorado's software company of the year. Formerly, Vance was CEO of GoldMine Software, which was rated as one of the top 100 software companies in the US. Vance's first software company he co-founded was Buildsoft, which was rated by Builder Magazine as the top software company in the country for integrated construction management. Through the years, Vance has raised hundreds of millions of dollars from firms such as Insight Venture Partners and KKR.

    In 2009 Vance was given the Excellence in Entrepreneurship Award by Wake Forest University. In 2013 Vance was Entrepreneur of the Year for Colorado Springs. Vance was named EY Entrepreneur Of The Year™ 2014 Award Winner in technology for a 3-state region. Vance also was named one of the "100 most intriguing entrepreneurs" by Goldman Sachs in 2017. In 2018, Vance was named the "Business Citizen of the Year" in Colorado Springs.

    Vance graduated summa cum laude from Wake Forest, with a BA in Economics and a minor in Computer Science, and then from the University of North Carolina School of Law with honors. He finished on Law Review and Order of the Coif. Vance is licensed to practice law in the District of Columbia and has practiced law on a full-time basis during multiple seasons in his career.

    Vance serves on the board for charitable organizations such as Parents Challenge, Foundation of the Heart, and the Legacy Institute. He also is a lifetime Honorary Commander Emeritus for the US Air Force Academy and is a Civic Leader for the US Air and Space Force. Vance is an inventor on two patents and a blockchain enthusiast.

  • Stephen Schuck (Principal)

    Steve’s career resume reads more like an adventure, a mission to succeed and to lead. It began with a Bachelor’s degree in economics from the Wharton School of the University of Pennsylvania. Following graduation, he became a math teacher and head football coach at the Manlius School, then a prep school for West Point. After two years with a manufacturer in New York City, he and his wife, Joyce, a published author, headed to Colorado Springs in 1961.

    Schuck Communities, now Schuck Chapman Companies, founded by Steve Schuck over 50 years ago, continues to be a major developer of commercial, residential, industrial and mixed-use projects in multiple markets.

    Steve’s leadership has also extended to many community and civic challenges, including being or having been a trustee of the Daniels Fund, Alliance for School Choice, Life Skills Center, Rocky Mountain Community Foundation, Step 13, the Bighorn Center, the Colorado Alliance for Reform in Education, Independence Institute(past Chairman), CACI, Kids Voting, The Career Building Academy, Colorado Springs Chamber of Commerce, Pikes Peak Y-USO, Junior Achievement, Boy Scouts, Western National Bank, Penrose Hospital, National Jewish Hospital, and the UCCS and CU Foundations.

    Steve has been named “Citizen of the Year” by the Colorado Springs Chamber of Commerce, the Colorado Association of Homebuilders, the Urban League, the Board of Realtors, the El Paso County Republican Party, and has received a medal of merit from the University of Colorado Board of Regents, Step 13’s first award of leadership, the David S. D’Evelyn Award for Inspired Leadership from the Independence Institute, the YMCA’s Woodgate Award and the National Center for Neighborhood Enterprise’s Achievement Against the Odds “Pharaoh” Award and, with Joyce, was chairperson of the Easter Seals Telethon, the March of Dimes Mothers March, and received the Lions Heart Award from CSCS, as well as the 2021 Leadership Program of the Rockies Legacy Award. Gov. Owens proclaimed Oct. 15, 2004 as Steve Schuck Day.

    Steve also received the Ellis Island Medal of Honor Award, the Colorado Springs Gazette newspaper’s Freedom of Spirit Award, the Red Cross’ Humanitarian Award, and the Mayor of Colorado Springs’ “Spirit of the Springs” award, the Martin Luther King Celebration award from the Southern Colorado Ministerial Union, and was named Honorary Dean of Real Estate by the Franklin L. Burns School of Real Estate, Daniels College of Business, University of Denver.

  • Graham Jeffs (Principal)

    Graham was born in Yorkshire, in the North of England, where he attended an old-style Grammar School, took violin lessons and enjoyed acting. He received his law degree from the University of London, then qualified as a Solicitor and worked in general practice and local government for 15 years.

    He was then appointed Chief Executive of Mendip District Council, in Somerset, United Kingdom, with its four towns of Frome, Glastonbury, Shepton Mallet and Street and the City of Wells, a post he held for 20 years.

    Mendip’s extraordinary variety of both the built and natural environment, includes 8th century Glastonbury Abbey, once the wealthiest and most prestigious monasteries in England, Wells Cathedral, with its school founded in AD 909 and one of the oldest, continuously operating schools in the world. Another town, Street, is the home of Clarks Shoes The beautiful Mendip Hills and Levels and Moors contain outstanding National Nature Reserves. Mendip also hosts the Glastonbury Festival, one of the largest music festivals in the world.

    Graham was heavily involved in rural environmental issues and in regeneration projects in these five historic settlements, and he was also responsible for one of the most extensive outsourcing arrangements in the UK.

    He established a Partnership between the districts of Mendip and Svetlogorsk in the Republic of Belarus which includes education, youth development, law enforcement, environmental issues, and IT.

    Upon retiring from Mendip Graham served five years as Vice Chairman of the National Health Service Board, providing Mental Health for Somerset and on a variety of nonprofit boards. He has worked extensively in the Former Soviet Union and for ETP Slovakia, an NGO working with marginalized Roma (Gypsy) families, upon which Board he still serves.

    Over the last ten years he has been working for Day2 and Day2 International in various parts of the world and, more recently, within Colorado.

    Graham lives in Colorado with his wife, Victoria, 2 huskies, and 2 cats.

  • Lynn Nawata (Master Trainer)

    Lynn is a highly motivated creative thinker and communicator with over 20 years of experience in the non-profit sector — 10 years at the senior management level — and has been a corePurpose Master Trainer for more than 12 years.

    Born in Canada, she has lived and worked in Japan, Canada, the US, and the Philippines. She is the former Executive Director and a member of the founding Board of Trustees for Real LIFE Foundation, a non-profit that provides high school and university scholarships along with character development and leadership training for disadvantaged Filipino youth. She is also the former Chief Operating Officer of Megawide Foundation, the former Global Communications Director of Every Nation, and the former Country Manager of Harris Corporation in the Philippines.

    Over the past 12 years, Lynn has taught corePurpose to more than 1,500 participants in five countries. She embedded corePurpose as a core curriculum for staff, volunteers, and beneficiaries at Real LIFE Foundation in the Philippines, where more than 1,000 high school and university scholars have successfully completed corePurpose1.0.

    Lynn has a BA (Honours) from the University of Alberta and an Asia Pacific Management Degree from Capilano University in Vancouver, BC, Canada.